Hallmark eCards and MyBirthdayCards, side by side

Hallmark eCardsMyBirthdayCards
PriceMany eCards are listed as free; some need you to sign in, and its eCards page invites you to join Crown Rewards to send them. Hallmark+ is $8.99 a month or $79.99 a year after a 7-day free trial.Free to make and preview. 2.60 € in the euro zone, £2.20 in the United Kingdom, CHF 2.40 in Switzerland and $2.90 everywhere else per card sent, paid once. No subscription needed, no credits, no ads.
What a membership addsHallmark+: unlimited eCards, including Hallmark Star eCards, a free custom printed card each month (regularly $4.99) and 30% off custom invitations and photo cards (5 cards minimum).Nothing to unlock: every game, colour and font is in the card you pay for. There is also an optional annual plan: unlimited cards for a year at $19.90 (17.90 €, £15.00, CHF 16.40), a launch price instead of $29.90, renewed each year and cancelable at any time.
What the card isAn ecard for any occasion, with a message inside; more than a thousand let you add photos, and some are videos.A mini-game of under a minute with their name and age in it, then the cake and your message. Birthdays only, no photos.
Printed cardsYes: Hallmark also sells paper cards, and Hallmark+ includes one custom printed card a month.No printing: the card is made to be played on a screen, from a link.

Prices checked on 2026-11-06 on hallmark.com/ecards, Hallmark+ and Crown Rewards. They can change: their pages have the current figures.

When Hallmark eCards is the better choice

  • You send cards for many occasions, not only birthdays, and want one large catalogue.
  • You want your photos in the card, or a printed card as well.
  • You send so many ecards that unlimited ones on a membership pay off.

When MyBirthdayCards fits better

  • It is a birthday card, and you want them to play it, with their name and age in the game.
  • You send one card now and then and do not want a membership or a trial to remember to cancel: 2.60 € in the euro zone, £2.20 in the United Kingdom, CHF 2.40 in Switzerland and $2.90 everywhere else per card.
  • They open it from a link on any phone or computer, with no app and no account, and you are told when they do.

Comparing more sites? See every one by what it does best on the best birthday card sites page, and the Jacquie Lawson alternative for the other ecard memberships.

Questions

Are Hallmark eCards free?

Many are listed as free on hallmark.com/ecards, and its page invites you to join Crown Rewards to send them. Unlimited eCards come with Hallmark+, $8.99 a month or $79.99 a year after a 7-day free trial (read on 2026-11-06).

Is there a membership on MyBirthdayCards?

No membership is needed. You pay once per card you send: 2.60 € in the euro zone, £2.20 in the United Kingdom, CHF 2.40 in Switzerland and $2.90 everywhere else. Making and previewing are free. There is also an optional annual plan: unlimited cards for a year at $19.90 (17.90 €, £15.00, CHF 16.40), a launch price instead of $29.90, renewed each year and cancelable at any time.

Can I add photos like on Hallmark?

No. A MyBirthdayCards card is a drawn mini-game with their name and age in it. For a photo card, Hallmark does that.

Does the person need an app or an account?

No. They open the link in their browser, on a phone or a computer, and the link does not expire.

More comparisons: Paperless Post alternative · Greetings Island alternative · Joygram alternative · Jacquie Lawson and American Greetings alternative · Blue Mountain alternative · Punchbowl alternative · AI birthday card with their name spelled right · interactive birthday card