What happens on the card

A schoolgirl with pink hair and a big ribbon runs through a Tokyo morning street, shops, utility poles and an elevated railway rushing by, CHIKOKU! CHIKOKU! Tap to jump, tap again in the air for a twirl higher. A cat leaps up in fright, a scooter honks, a vending machine drops a can, a railway crossing flashes while a train roars by (that one takes the double jump). Sakura petals float in arcs over each obstacle along the perfect jump, so jumping well is scoring, and three clears in a row set off the DOKI DOKI DASH with a rainbow trail. A bump is a comic tumble, ITAI!, never the end. At three o'clock she runs straight into her friends carrying the birthday cake, everyone on their bottoms, and the cake lands safe in her hands: the shojo close-up, sparkling eyes, their name and age.

Who it is for

Anime and manga readers, the friend who is always late, kawaii and pastel lovers, Tokyo dreamers, and teenagers who have read every shojo there is.

What to write in a kawaii birthday card

The message is yours. If you need a start, these fit this card:

  • “Happy birthday! Fashionably late is still fashionable.”
  • “Sparkles, petals and cake. You deserve all three.”
  • “Wishing you a year with no alarms missed. Or at least good toast.”

How to send it

  1. Tap Make this card: the card opens with this game.
  2. Type their first name, their age and your message. The card updates as you type.
  3. Send the link on WhatsApp, by text or by email. You are told when they open it.

Questions

Can I personalise this kawaii birthday card?

Yes. Their first name and age are written into the game itself, and you choose the title, the message, a P.S., the celebration at the end, the colours and the fonts. You can also switch to any of the other 43 games without losing your words.

How much does a kawaii birthday card cost?

Making and previewing it is free. Sending it costs 2.60 € in the euro zone, £2.20 in the United Kingdom and $2.90 everywhere else, once, with no subscription.

How do I send a kawaii birthday card?

As a link, on WhatsApp, by text or by email. It opens in their browser, on a phone or a computer, with no app and no account, and the link does not expire.

Can they lose the game?

No. Every game lasts about twenty seconds and always ends on the birthday cake with their name, whatever they do. A score is shown at the end, just for fun.

Also known as: cute anime birthday card, shojo birthday card, tokyo birthday card, birthday card for anime fans.